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Cable-Telecom Competition is “Intense,” Says Comcast Marketing Exec


02/08/2006

Comcast marketing president, Marvin Davis, agrees with the industry consensus that competition will continue to intensify between cable and telephone providers.

When asked how the communication market`s competitive landscape has changed in the past year, Davis commented that competition continues to intensify between his company and telecom carriers such as Verizon and AT&T.

The [telephone companies] are continuing with their aggressive price discounting and heavy media spending, both in terms of bundle and single-product activity, Davis said. We`re in an intense competitive environment. It just continues to get more intense.

Davis is thought to have a strong understanding of telecom competition, as he himself worked in the marketing department at Verizon before joining Comcast 16 months ago.



 

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