Cheap international calling cards Cheap card
Buy phone card
Best rates cards
Your account
1. Choose from and where you'll call
from to
2. Buy a phone card you selected
3. Get your PIN code on e-mail immediately
     

Vonage Cuts Marketing Budget; Replaces CEO


13/04/2007

Vonage Holdings Corp. has accepted the resignation of its Chief Executive Officer, and adopted a number of cost-cutting measures, amid an ongoing legal battle with telecom incumbent, Verizon Communications.

Vonage CEO, Michael Snyder, resigned yesterday, after a mutual agreement with the company. Chairman and founder, Jeffrey Citron, has agreed to take on the role of Chief Executive until a replacement can be found.

“We think this is in the best interest of the company at this time and for both parties,” Citron said in a conference call with analysts.

Vonage is also planning to cut its annual marketing budget by $110 million, or more than 25%, in hopes of increasing financial efficiency. The company currently spends almost half of its annual revenue, or $275 per new subscriber, on marketing efforts, which include quirky television and internet ads.

“As we assess the current environment, we believe the steps we are taking to reduce cost are the appropriate ones. We look forward to working through this transition and bringing the business toward profitability,” Citron commented.

Yankee Group analyst, Zeus Kerravala, noted that Vonage was in the midst of a change in thinking, and would need to increase efficiency when acquiring subscribers in the weeks and months to come.



 

Related News

 
Cable-Telecom Competition is “Intense,” Says Comcast Marketing Exec
02/08/2006
Comcast marketing president, Marvin Davis, agrees with the industry consensus that competition will continue to intensify between cable and telephone providers.When asked how the communication market`s competitive landscape has changed in the past year, Davis commented...
 
AT&T Begins Marketing Homezone Television and Broadband Service
20/07/2006
AT&T Inc. has officially started marketing its much-hyped Homezone service, which is designed to improve converged home networking by offering satellite television and high-speed internet access through a single set-top box.Homezone includes a number of popular...
 
Vonage VoIP to Come Bundled with HP and Compaq Computers
08/10/2006
Pure-play VoIP provider, Vonage, has announced a new marketing partnership with Hewlett-Packard, which will see the Vonage software offered along with HP and Compaq-branded desktop and notebook computers.Customers who purchase a new computer will get a special discount...
 
Vonage to Fight Verizon Patent Injunction; Long Battle Ahead
26/03/2007
A California judge issued a permanent injunction against Vonage’s use of certain VoIP and Wi-Fi technology on Friday, after New York-based telephone giant, Verizon Communications, won a patent infringement lawsuit against the broadband phone startup earlier this...
 

Best rates calling cards from:

Albania
Angola
Argentina
Armenia
Australia
Austria
Belarus
Belgium
Bermuda
Bolivia
Botswana
Brazil
Brunei
Bulgaria
Cambodia
Canada
Chile
China
Colombia
Costa Rica
Croatia
Cuba Guantanamo
Cyprus
Czech Rep.
Denmark
Dominica
Ecuador
Egypt
El Salvador
Estonia
Fiji Isl.
Finland
France
French Antilles
French Guiana
Georgia
Germany
Ghana
Gibraltar
Greece
Guadeloupe
Guam
Guatemala
Haiti
Hong Kong
Hungary
Iceland
India
Indonesia
Iraq
Ireland
Israel
Italy
Ivory Coast
Jamaica
Japan
Kazakhstan
Kenya
Korea South
Kuwait
Latvia
Liechtenstein
Lithuania
Luxembourg
Macao
Macedonia
Malawi
Malaysia
Malta
Mauritius
Mexico
Monaco
Nepal
Netherlands
New Zealand
Nicaragua
Nigeria
Norway
Oman
Pakistan
Palestine
Peru
Philippines
Poland
Portugal
Puerto Rico
Qatar
Romania
Russia
Saudi Arabia
Senegal
Serbia
Singapore
Slovakia
South Africa
Spain
Sri Lanka
Sudan
Suriname
Swaziland
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
Turkey
Uganda
United Kingdom
Ukraine
Uruguay
Unated States
Uzbekistan
Vatican
Venezuela
Yemen
Zambia
Zimbabwe
Home | News | Legal | References | Help | Feedback | Account | Order card | Country codes | Best rates Copyright © 2008 CheapCard.org