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Telstra Pushes Retail Broadband to Make Up for Fixed-Line Telephone Shortfall


24/02/2008

Australia’s leading telecom provider, Telstra Corporation, is making progress in developing additional revenue streams, particularly high-speed internet, to supplement its declining fixed-line telephone business.

“We have also passed an important inflection point, with the additional revenue generated from retail broadband now exceeding the revenue decline from the PSTN (fixed-line telephone) business,” said Telstra CEO, Sol Trujillo.

“Our focus on achieving broadband performance is central to what we do,” he commented, noting that Telstra’s share of the retail broadband market reached 48% in the second half of 2007.

“We have found better ways of growth and have been shifting to greater reliance on the retail sector,” Trujillo went on to say. “We expect our market share to increase to more than 50 per cent in the near future as we continue to have a bigger footprint, better content and faster delivery.”



 

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