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Bundled Services Gain Popularity in Irish Telecom Market


25/02/2008

Some 52% of Ireland’s landline telephone users now bundle internet access or some other service with their telecom subscription, according to a recent survey by Millward Brown IMS, on behalf of ComReg.

54% of those surveyed now use the internet in some location, with 48% boasting a home internet connection. Of these customers 68% say they now use broadband.

Ireland has also seen strong growth in its wireless market, with 90% of residential telephone subscribers also owning a mobile phone. In contrast to many other European markets, however, 76% of these customers use prepaid wireless services, rather than signing up for a monthly plan.



 

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