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Bell Mobility Brings Parental Controls to Mobile Internet


01/11/2008

Internet video isn’t just for the young and tech-savvy anymore, and is becoming a hot consumer web product across all demographics, according to a recent report by Mike Vorhaus of media consultancy, Magid Advisors.

About half of all U.S. internet users aged 12 to 64 currently watch at least one online video per week, while 10% are daily video consumers. Even among older users (aged 55 to 64), 25% of women and 35% of men watch at least one video per week.

Demographics still make a big impact, however, in terms of the kind of video content that’s popular. Males aged 12 to 34 tend to watch a lot of short-form comedy and user-generated content online, while females aged 12 to 34 are the most avid viewers of music videos.

News and weather reports, meanwhile, are most popular with middle aged and older viewers aged 35 to 64.



 

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