Internet video isn’t just for the young and tech-savvy anymore, and is becoming a hot consumer web product across all demographics, according to a recent report by Mike Vorhaus of media consultancy, Magid Advisors.
About half of all U.S. internet users aged 12 to 64 currently watch at least one online video per week, while 10% are daily video consumers. Even among older users (aged 55 to 64), 25% of women and 35% of men watch at least one video per week.
Demographics still make a big impact, however, in terms of the kind of video content that’s popular. Males aged 12 to 34 tend to watch a lot of short-form comedy and user-generated content online, while females aged 12 to 34 are the most avid viewers of music videos.
News and weather reports, meanwhile, are most popular with middle aged and older viewers aged 35 to 64.
|
| Bell Mobility Brings Samsung Reclaim to Canadian Market
17/09/2009
Edward Rogers III, son of the late Canadian media mogul Ted Rogers, has been appointed deputy chairman of Rogers Communications as part of a corporate reorganization announced yesterday.Up until now, Rogers (aged 39) has been in charge of the company’s cable TV... |
|
| Bell Mobility Offers Unlimited Local Calling within Network
03/03/2007
Bell Canada rolled out a new wireless plan this week that allows Bell Mobility cell phone users to make unlimited local calls to an from other Bell mobile and fixed-line telephonesThe Bell to Bell plan starts at just $10 a month, and includes unlimited anytime local... |
|
| Bell Mobility to Launch Palm Treo Pro and BlackBerry Pearl Flip Smartphones
12/02/2009
The vast majority (84%) of of Wi-Fi users are interested in citywide Wi-Fi services, and a surprisingly large percentage (56%) say they would be willing to pay for it just like any other public utility, according to a recent survey by Devicescape, a wireless... |
|
| Apple iPhone Accounts for 40% of Mobile Internet Traffic, AdMob Reports
01/06/2009
T-Mobile UK received the highest overall customer satisfaction ratings in a recent survey of 2,083 British wireless broadband users.The independent YouGov study found that T-Mobile was ahead of the competition in terms of network coverage (reflecting the... |
|
