The majority of cell phone customers are open to mobile advertising if it substantially reduces their monthly wireless bill, according to a recent survey commissioned by Traverse and conducted by iGR.

56% of those surveyed would be willing to receive mobile advertisements if they were given a 25 to 50 percent discount on wireless services. Users under the age of 35, who tend to have lower incomes than their older counterparts, were substantially more receptive to the idea of mobile advertising.

“With today`s economy, consumers are actively looking for ways to cut back their monthly expenses,” noted Jim Messer, president and Chief Executive of Transverse. “When a carrier is able to open up their customer base to create better value relationships among users, brands, merchants and the media companies, consumers will see a significant reduction on their monthly bill, advertisers will have a highly targeted avenue to reach their audience, and wireless service providers will see new revenue streams to improve their bottom lines.”