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Digital Broadcasting Transition to Create Opportunity in Mobile TV Market


08/03/2009

An increasing number of consumer are using Wi-Fi to access the internet via their mobile devices, according a recent ‘Mobile Metrics Report’ by AdMob, a leading wireless advertising agency.

Worldwide ad views via mobile Wi-Fi connections increased 8% (month-over-month) to 6.8 billion in January 2009. Traffic from Western Europe showed the strongest growth, increasing a total of 132% in the past year.

Widespread popularity of Apple’s iPhone device is thought to have fueled the rapid increase in mobile Wi-Fi traffic. In Western Europe, iPhone users now account for 21% of total ad requests.



 

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