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Telus to Launch Satellite TV through Deal with Bell Canada


06/05/2009

Canada’s leading cell phone carrier, Rogers Wireless, has announced plans to follow Bell and Telus in charging $0.15 for incoming text messages.

The change in pricing, which takes effect on July 7, will bring Rogers into step with most other North American wireless providers. This will effectively double the company’s revenue from pay-per-use SMS customers, but will also end a short-lived competitive advantage that Rogers enjoyed over its Canadian rivals.

Customers of the company’s discount wireless division, Fido, will not be affected by the change, according to Rogers spokeswoman, Liz Hamilton.



 

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