Google is reportedly planning to sidestep the rejection of its ‘Voice’ software from Apple’s App Store, by releasing the application for free online.

The web-based version of Google Voice is specially designed to fit an iPhone screen and will include all the same features as the original version, including free SMS messaging and reduced-rate international calling.

This latest move by Google highlights some interesting possibilities for other software developers whose products have been rejected from the App Store. Releasing an application online doesn’t come with the same built-in publicity as Apple’s popular marketplace, but it does offer a possible fall-back option for aspiring iPhone software developers who don’t measure up to Apple’s criteria.

Unless Apple changes its standards in the near future, we can expect to see plenty of developers follow Google’s lead (or at least try).