Canada’s leading internet service provider, Bell, has announced plans to boost broadband speeds to as high as 100-Mbps, through the roll-out of fiber-to-the-home (FTTH) technology.

The company says it will begin its FTTH deployment in Quebec City, and will install the technology in select housing developments throughout Ontario and Quebec over the next three years. This will allow for bandwidth of up to 100-Mbps upstream and 20-Mbps downstream, leapfrogging the high-speed offerings of cable companies such as Videotron and Cogeco.

“Investment in broadband networks and services is a core strategic imperative at Bell,” said CEO, George Cope. “We’re actively building the communications platforms that support the growth of competitive new internet, video and other digital services now and into the future.”