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Bell Mobility Launches HSPA+ Turbo Stick Product


19/11/2010

Canada’s Competition Bureau is recommending a multi-million-dollar fine against Rogers Wireless, alleging that the cell phone giant has misled consumers in advertisements for its new discount wireless brand, Chatr.

After a two-month investigation, the Competition Bureau has concluded that there is no evidence to support Rogers’ claim that Chatr customers will experience “fewer dropped calls than [with] new wireless carriers.”

Two recently-founded carriers, Mobilicity and Wind Mobile, have complained to regulators about Rogers’ aggressive efforts to promote the Chatr brand.

“We take misleading advertising very seriously,” Competition Commissioner, Melanie Aitken, said earlier today. “Consumers deserve accurate information when making purchasing decisions and need to have confidence they are not being misled by false advertising campaigns.”

Rogers, however, expressed “surpirse” at the Bureau’s decision. “We have extensive, independent third party testing to validate our claims and we stand by our advertising,” commented Ken Engelhart, the company’s senior vice president of regulatory affairs. “We will vigorously defend this action in court.”

The Competition Bureau is asking for a $10-million fine to be levied against Rogers. The case is now headed to the Ontario Superior Court of Justice, where it will be tried under the Misleading Advertising provisions of Canada’s Competition Act.



 

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